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How to Promote Student Advocacy on Social Media

Many students discover SODA National through social media platforms, especially Instagram and TikTok, making social media a powerful tool for your OPO to connect with student organ donation advocates as well.
Tips for Gaining Media Attention
Sharing your organization's commitment to student advocacy and highlighting the achievements of local student advocacy efforts can enhance your organization's visibility. Here are some strategies to gain media attention:
  • Post on your OPO’s social channels about your interest in helping students host advocacy events and start SODA chapters. Share information about recent student-led advocacy events and chapter accomplishments.
  • Pitch story ideas to local media, such as featuring a student's personal organ donation journey, showcasing a local student's event, or highlighting the establishment of a new SODA chapter.  
    • Check out this news clip featuring SODA at Whitko Career Academy, one of Indiana Donor Network's rockstar chapters!
Sample Posts
Access editable social media graphic samples on Canva, along with the following copy suggestions:
  • "Are you a high school, college, or graduate student eager to make a life-saving impact on campus? Consider hosting an organ, eye, and tissue donation advocacy event or starting a chapter with SODA: Student Organ Donation Advocates. Take the lead in educating and registering your peers, and SODA will provide support with funding, supplies, resource guides, mentorship, and more, in collaboration with [OPO]. Learn how to get involved at sodanational.org/students."
  • "Do you know a high school, college, or graduate student eager to make a life-saving impact on campus? Encourage them to host an advocacy event or start a chapter with SODA: Student Organ Donation Advocates! SODA offers students funding and supplies for events, resource guides for successful advocacy, mentorship, and more, in collaboration with [OPO]. Learn more about how to get involved at sodanational.org/students."
  • "In just one semester, SODA at [University Name] recruited a dynamic leadership team and successfully hosted their first [event name/s]. We have loved working with SODA at [University Name] as they continue to grow their membership while promoting organ, eye, and tissue donation education and conducting registration initiatives that will save lives. Follow SODA at [University Name] on Instagram at [username] to learn more about their great work!"
  • "[University Name] had a great turnout at its [event name/s], at which they [description of event]. Check out their pictures here!"
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